Helios Data Executive David Blaszkowsky Discusses Secure Data Sharing for AdTech and Marketing at “Kellogg Tech 2021” Conference

 Kellogg Tech, the Kellogg School of Management’s annual conference on High Tech and innovation, this year held its first panel dedicated entirely to personal data and how privacy regulation impacts – and is a source of growth for – technology-based companies.  Over 400 students, business leaders, and venture capitalists participated in the conference, which was held remotely due to the ongoing pandemic. The panel, “Nothing To Hide? Privacy Tradeoffs in the Digital Economy”, was chaired by Kellogg marketing professor Jennifer Cutler, who researches how companies use and manage personal data.   

David Blaszkowsky, Helios Data’s Head of Strategy & Regulatory Affairs, shared with the panel and global audience how Helios Data’s technologies for Secure Data Sharing enable digital marketing and adtech executives to reduce those trade-offs and grow their businesses.  Helios Data’s Trusted Collaboration ContainerTM enables digital marketers – data providers and analytics partners – to bring their consented data and algorithms together in a secure enclave with no possibility of loss or disclosure.  Blaszkowsky described the technology as “transformative” in how companies can resume and grow their data businesses even in the face of new and ever stricter global privacy laws. 

Blaszkowsky also discussed how these new ways of carrying out secure data sharing opens up new business models for marketers and analysts, and how the collapse of cookies and other traditional but low-privacy online identifiers is opening a new era of reliance on “first-party data”-based programmatic advertising and marketing.   

Blaszkowsky’s fellow panelists included Baker Botts partner and Northwestern Law professor Cynthia Cole and World Economic Forum Data Policy and Blockchain Project Lead Nadia Hewitt. 

For more information on Helios Data’s Secure Data Sharing Platform for digital marketing and adtech, please visit HeliosData.com.  Please contact Mr. Blaszkowsky at DavidB@HeliosData.com